Floriculture· Crop Featured

Floriculture — Roses & Summer Flowers

Cut Flowers · Greenhouse production, export logistics

Rise in European gas prices is shifting cut-flower demand to African producers. Zimbabwe can add 300 ha of roses and 500 ha of summer flowers — a combined US$277 million gross margin opportunity with cash flow within 3 months of planting.

Floriculture — Roses & Summer Flowers
Overview

The demand for cut flowers from Zimbabwe and Africa is likely to increase due to the rise in gas prices in Europe. EU countries like the Netherlands use heated greenhouses to mimic climate conditions in African countries like Zimbabwe. Production in Zimbabwe starts in September and ends in June which does not coincide with European production. The country also has different climatic regions which allow for the growth of different varieties.

Industry Overview

Zimbabwean floriculture uses natural climatic conditions rather than energy-intensive heated greenhouses, giving a permanent structural cost advantage over European producers.

Investment Opportunity

Where the capital goes.

Rose production from Zimbabwe can grow with a further 300 hectares — especially with increased demand from South African, Russia and Far East markets — equating to a potential 600 million stems with a gross margin of US$90 million per annum. High-end summer flowers could grow with a further 500 hectares for the same markets, with potential production of 750 million stems and gross margin worth US$187 million. Floriculture has a fast return on investment as cash flows set in three months after planting.

Production Statistics

Numbers from the prospectus.

Additional rose land
300 ha
Rose stem potential
600m stems
per annum
Rose gross margin
US$90m
per annum
Additional summer flower land
500 ha
Summer flower stems
750m stems
Summer flower gross margin
US$187m
2019 production value
US$120m
2023 production value
US$170m
Cashflow onset
3 months
after planting
Market Opportunity

Local demand, export demand and production gaps.

01
European heated-greenhouse producers hit by rising gas prices.
02
Counter-seasonal window: September–June, opposite European production.
03
Growing demand from South Africa, Russia and Far East.
04
Multiple climatic regions allow variety diversification.
05
US$277m combined annual gross margin opportunity.
Export markets
NetherlandsSouth AfricaRussiaFar East
Competitive Advantages

Why Zimbabwe.

Approximately 33 million hectares of arable land for crop and livestock production.

Over 10,000 small, medium and large dams — potential to irrigate up to 2 million hectares.

Temperate climate favourable across five agro-ecological regions.

Strong human capital base with a 90% literacy rate.

Strategic location on the North-South Corridor — regional logistics hub.

Preferential market access through SADC, COMESA, ACP, AfCFTA and WTO.

Multi-currency system eliminating exchange rate risk; dividends and profits freely remittable.

Investment Promotion & Protection Agreements (bilateral and multilateral).

Infrastructure

Enabling infrastructure.

10,000 small to medium dams with 2 million ha irrigation potential.
Currently only 216,000 ha irrigated — 173,000 ha non-functional and available for rehabilitation.
Road, rail and air transport network connecting Zimbabwe to SADC markets.
Modern communications and hydro / thermal power infrastructure.
Investment Benefits

Why invest in this opportunity.

01
Fast cash-flow — three months from planting to first revenue.
02
Structural cost advantage over EU heated-greenhouse operators.
03
Established Harare–Amsterdam airfreight corridor.
04
Counter-seasonal supply captures premium European pricing windows.
Register Interest

Register interest in Floriculture — Roses & Summer Flowers.

Submit your details to receive the full information pack and arrange an introduction with sector counterparts and project promoters. Every enquiry is reviewed personally by the Invest Zimbabwe team.

Contact Invest Zimbabwe
investors@investzimbabwe.co
Response time
Within one business day
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