Horticulture· Crop Featured

Horticulture Production & Export

Horticulture · Production, handling, export logistics

Zimbabwe has been a major producer and exporter of horticultural crops driven by favourable climate, farming skills and access to European markets. Exports peaked at US$143m — a return-to-form opportunity in citrus, berries, grapes, bananas, tomatoes and onions.

Horticulture Production & Export
Overview

Zimbabwe has been a major producer and exporter of a variety of horticultural crops driven by favourable climatic conditions, strong farming skills and access to favourable export markets. Historic export destinations were Europe for cut flowers, fruits and vegetables. The sector used to be the fastest growing after tobacco in foreign currency earnings. Horticulture exports peaked at US$143 million in the 1990s then declined to US$72 million in 2005 and to US$40 million in 2009. The sector contributed 3.5% to GDP in the 1980s and 4.5% in the 1990s.

Industry Overview

Production was historically dominated by large-scale commercial growers who made significant investments in skills development, irrigation infrastructure, handling facilities, export market development and coordination.

Investment Opportunity

Where the capital goes.

The country is renowned for producing crops which have large global market size such as citrus (US$157.91 billion), strawberries and blackberries (US$27.2 billion), grapes (US$12.2 billion), bananas (US$16.7 billion), apples (US$11.4 billion), tomatoes (US$10.5 billion), onions (US$7.4 billion) and carrots (US$2.1 billion) — UNCTAD, 2022. Investment opportunities exist in restoring large-scale commercial production, skills development, irrigation infrastructure, handling facilities and export coordination.

Production Statistics

Numbers from the prospectus.

Historic export peak
US$143m
1990s
GDP contribution (1990s)
4.5%
Global citrus market
US$157.91bn
UNCTAD 2022
Global berries market
US$27.2bn
Global grapes market
US$12.2bn
Global bananas market
US$16.7bn
Global tomatoes market
US$10.5bn
Global onions market
US$7.4bn
Market Opportunity

Local demand, export demand and production gaps.

01
Recovery from US$40m to historic US$143m export earnings.
02
Direct exposure to European fresh produce markets.
03
Global market size across UNCTAD categories exceeds US$217 billion.
04
Counter-seasonal supply to Northern Hemisphere buyers.
05
Existing certified export infrastructure ready for scale-up.
Export markets
European UnionUnited KingdomMiddle EastSouth Africa
Competitive Advantages

Why Zimbabwe.

Approximately 33 million hectares of arable land for crop and livestock production.

Over 10,000 small, medium and large dams — potential to irrigate up to 2 million hectares.

Temperate climate favourable across five agro-ecological regions.

Strong human capital base with a 90% literacy rate.

Strategic location on the North-South Corridor — regional logistics hub.

Preferential market access through SADC, COMESA, ACP, AfCFTA and WTO.

Multi-currency system eliminating exchange rate risk; dividends and profits freely remittable.

Investment Promotion & Protection Agreements (bilateral and multilateral).

Infrastructure

Enabling infrastructure.

10,000 small to medium dams with 2 million ha irrigation potential.
Currently only 216,000 ha irrigated — 173,000 ha non-functional and available for rehabilitation.
Road, rail and air transport network connecting Zimbabwe to SADC markets.
Modern communications and hydro / thermal power infrastructure.
Investment Benefits

Why invest in this opportunity.

01
Access to premium EU export markets under preferential arrangements.
02
Counter-seasonality with Europe extending harvest windows.
03
Fully integrated value chains with cold-chain and airfreight infrastructure.
04
Fast return on investment across short-cycle horticultural crops.
Register Interest

Register interest in Horticulture Production & Export.

Submit your details to receive the full information pack and arrange an introduction with sector counterparts and project promoters. Every enquiry is reviewed personally by the Invest Zimbabwe team.

Contact Invest Zimbabwe
investors@investzimbabwe.co
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